If you are using social media as a part of y our marketing strategy, there’s one extremely important rule you need to keep in mind. Keep your personal and professional accounts separate. Sure, it’s tempting to just use one account for both purposes, but it’s important to resist that temptation. Using social media as a …
Don’t Anger Your Facebook Friends
Facebook can be an extremely powerful marketing tool if you use it the right way. If you use it the wrong way, all you’re going to do is anger your friends, and get yourself flagged as spam. You can avoid that by following a few simple guidelines. These tips will help to keep you from …
Learn From Your Social Media Accounts
Social media can help you do more than just promote your website and your products. Social media can also help you learn about your niche, and about your audience. There’s a lot of information to be found on social media if you know how to look for it. Search Take the time to do regular …
Use Social Media To Improve Your Bottom Line
Social media sites like Facebook and Twitter can be powerful marketing tools. If you’ve been reading this site you already know that, but what you might not realize is that they can actually add to your profits. We’re not talking about selling things directly on social media sites, but rather using them to generate more …
Setting Up Your Social Media Accounts
Social media marketing can be both complex and challenging. There are a lot of things to learn, and a lot of details to keep straight. That’s why it’s extremely important to get off to the right kind of start when you’re setting up your accounts. Username You should use a username that indicates who you …
When Should You Share Your Content On Social Media?
One of the goals of a strong social media marketing campaign is to spread information about your products and services to potential customers. There are certain rules you need to follow when sharing your content on social media in order to ensure that other people will notice it. If you share every piece of content …
Measure Your Social Media Success
We’ve talked a lot about getting started with social media, and using it effectively as a marketing tool. The one thing a lot of people are left wondering about is how to track your success with social media. Honestly, it’s difficult to draw direct connections between your social media efforts, and new sales made on …
Maximize Your Call to Action in Social Media
Having a call to action is essential in almost every advertising medium. If you do not create an incentive for someone to buy your product, look at your photograph, or come into your store, they simply will choose another option, that better grabbed their attention and better enticed them to lean their way. A call …
Understand Your Bounce Rate
A website’s bounce rate refers to the percentage of visitors that visit one page, and then leave without looking at anything else on the site. A high bounce rate means that people aren’t looking around your site for one reason or another, they’re just hitting one page, and then leaving immediately. There are a lot …
Should You Put Your Twitter Account On Your Business Card?
Chances are you’ve seen a business card with a Twitter address on it by now. This is a relatively new practice, and it’s not for everyone. There are a few things to consider before deciding to put your Twitter address on your business card. Your Job Think about what you do for a living before …
