One of the goals of a strong social media marketing campaign is to spread information about your products and services to potential customers. There are certain rules you need to follow when sharing your content on social media in order to ensure that other people will notice it. If you share every piece of content …
Understand Your Bounce Rate
A website’s bounce rate refers to the percentage of visitors that visit one page, and then leave without looking at anything else on the site. A high bounce rate means that people aren’t looking around your site for one reason or another, they’re just hitting one page, and then leaving immediately. There are a lot …
Nothing Goes Away On The Internet
Nothing on the internet ever truly goes away. Writing something on the internet is a lot like writing in permanent marker – try as you might, you won’t be able to erase either. If you’re not careful, you can do serious, and permanent damage to your reputation if you say or do the wrong things …
Reach Out to Others
Sometimes we get stuck in our own little world of business. If you are a dentist, you may associate with your other dentist friends or other doctors, because you have the same likes and dislikes and interests that are shared between you. Online, however, things can be very different. A 20 year old blogger or …
Choose The Best Social Media Manager For The Job
Running a social media marketing campaign isn’t as easy as it might seem. Each social media site requires a different approach, and no two companies are going to be able to use the same social media marketing strategy. In order to succeed with social media as a marketing tool, you need to know all of …
Avoid These Outsourcing Mistakes
We’ve talked a little bit about outsourcing your social media marketing campaign, and whether or not it’s a good idea for you. Sometimes outsourcing is the right answer, and sometimes it isn’t. If you find outsourcing to be the right answer for you, there are a few mistakes you should avoid while picking someone to …
3 Tips To Get Your Online Business Started
Getting an online business up and running can be an extremely daunting task. There are a lot of factors to take into consideration before you set out, and despite what you might have seen on other sites, there’s no “one size fits all” strategy to get you up and running. There are, however, a few …
Facebook Ads: Are They Worth It?
If you work in internet marketing, or if you have a Facebook account, you know that Facebook serves ads to it’s users in the upper right hand section of the page. Are those ads really worth paying for? The answer actually depends on your marketing strategy. Facebook makes it very easy to reach out to …
Promote Your Site For Free
Promoting a website can be an expensive undertaking, but it doesn’t h ave to be. There are actually a lot of methods for marketing your website that don’t have a monetary cost associated with them. While there isn’t a monetary cost, you will still have to spend some time implementing these methods, however, the yield …
Create A Successful Newsletter
Take a second and think about all of the newsletters that hit your inbox in any given week. How many do you open? How many do you delete without opening them? How many do you mark as spam? One of the biggest challenges facing e-mail marketers is getting people to open the newsletters they send …
