Take a second and think about all of the newsletters that hit your inbox in any given week. How many do you open? How many do you delete without opening  them? How many do you mark as spam? One of the biggest challenges facing e-mail marketers is getting people to open the newsletters they send out. There’s no single answer that will solve everyone’s problems, but there are a few tips you can keep in mind to raise the number of subscribers who open your newsletter.

The Title

You need to give each email an eye catching title. The title should deliver an important piece of information in an attractive way. For example, an e-mail with the title “Find Enclosed Your Guide To HTML 5″ isn’t very exciting. A better title for that e-mail would be “learn HTML 5 In Two Weeks!”. The second title presents the same concept in a more interesting and exciting way. Your subscribers will be more receptive to an email with an interesting title.

Entertain And Inform

Don’t just send out one sales e-mail after another. Be sure to send out interesting, and informative e-mails to your customers as well. If your subscribers see that you send out quality content, they will be more likely to open all of your e-mails, including the sales e-mails.

Don’t Buy Subscribers

It doesn’t matter how many thousands of subscribers you’re getting, and it doesn’t matter how low the price is. Don’t buy subscribers. When you buy subscribers, you have no way of knowing how those email addresses were obtained originally, whether the e-mail addresses are still active, or whether they will be interested in your niche. Often, buying subscribers just means that you’re paying to have thousands of people flag your newsletter as spam. It’s better to get your subscribers through opt in forms on your site, and by offering a newsletter subscription during checkout. You may not get as many subscribers this way, but the ones you get will be more likely to read your newsletter.

Creating a successful newsletter can be challenging, but if you keep these tips in mind, you can get more subscribers to open your newsletter. Use catchy titles, include entertaining and interesting content, and get your subscribers through natural methods, and your newsletter will take off before you know it.