If you are using social media as a part of y our marketing strategy, there’s one extremely important rule you need to keep in mind. Keep your personal and professional accounts separate. Sure, it’s tempting to just use one account for both purposes, but it’s important to resist that temptation. Using social media as a …
Don’t Anger Your Facebook Friends
Facebook can be an extremely powerful marketing tool if you use it the right way. If you use it the wrong way, all you’re going to do is anger your friends, and get yourself flagged as spam. You can avoid that by following a few simple guidelines. These tips will help to keep you from …
Learn From Your Social Media Accounts
Social media can help you do more than just promote your website and your products. Social media can also help you learn about your niche, and about your audience. There’s a lot of information to be found on social media if you know how to look for it. Search Take the time to do regular …
Use Social Media To Improve Your Bottom Line
Social media sites like Facebook and Twitter can be powerful marketing tools. If you’ve been reading this site you already know that, but what you might not realize is that they can actually add to your profits. We’re not talking about selling things directly on social media sites, but rather using them to generate more …
Setting Up Your Social Media Accounts
Social media marketing can be both complex and challenging. There are a lot of things to learn, and a lot of details to keep straight. That’s why it’s extremely important to get off to the right kind of start when you’re setting up your accounts. Username You should use a username that indicates who you …
Measure Your Social Media Success
We’ve talked a lot about getting started with social media, and using it effectively as a marketing tool. The one thing a lot of people are left wondering about is how to track your success with social media. Honestly, it’s difficult to draw direct connections between your social media efforts, and new sales made on …
Should You Put Your Twitter Account On Your Business Card?
Chances are you’ve seen a business card with a Twitter address on it by now. This is a relatively new practice, and it’s not for everyone. There are a few things to consider before deciding to put your Twitter address on your business card. Your Job Think about what you do for a living before …
Listen To Other Users On Twitter
We’ve talked a lot about Twitter on this blog, but there’s one fundamental point we may not have hit hard enough. One of the most important things you can do to ensure Twitter success is listen to other Twitter users. Twitter Is Social Twitter is a very social site, and if you’re not listening to …
Nothing Goes Away On The Internet
Nothing on the internet ever truly goes away. Writing something on the internet is a lot like writing in permanent marker – try as you might, you won’t be able to erase either. If you’re not careful, you can do serious, and permanent damage to your reputation if you say or do the wrong things …
Combining Social Media Marketing and Traditional Marketing
Most of the talk these days is simply about social media marketing. Twitter, Facebook, Foursquare, and others are the talk of the web and the focus of a lot of marketing dollars. However, there is a major outlet that isn’t considered for many web-based businesses, traditional marketing. Not just traditional marketing, but marketing that ties …
