Facebook can be an extremely powerful marketing tool if you use it the right way. If you use it the wrong way, all you’re going to do is anger your friends, and get yourself flagged as spam. You can avoid that by following a few simple guidelines. These tips will help to keep you from angering your Facebook friends, and making your way into their spam filters.

Wall Posts

It can be extremely tempting to post your products or services all over your friends’ walls. No matter how strong that urge is, resist it. If you do that, all you’ll achieve is getting your friends to un-friend you. No matter how good your products are, and no matter what kind of bargain you’re offering, no one wants you to post about it on their wall. People want to have conversations with their friends on their walls, and throwing up a random marketing message is a sure fire way to draw a lot of negative attention to yourself. Instead, stick to writing friendly messages on people’s walls, and keep the marketing messages subtle, and keep them to your own wall.

Be Social

If you want attention for your products or services on Facebook, the best way to get it is to be friendly with other users. Make friends, and interact with those friends on a regular basis, and you’ll be on the right track. People use social networks like Facebook as a way to interact with other people, not as a way to learn about new products. If you interact with other users, you can get them interested in you, and by proxy, your products easily.

Talk About Them

Most people really enjoy hearing other people talk about them in a positive way. Take the time to say nice things about your Facebook friends, and the projects they’re working on, and the things they’re doing, and they will be more likely to pay attention to you, and your products. You’d be surprised at how much attention you will get from just a few compliments.

Facebook can be a powerful marketing tool, but only if you avoid alienating and enraging your friends. Follow these tips, and you’ll keep your friends happy and engaged, and ultimately, you’ll get the attention you’re looking for.